What would the future of Advertising, Public Relations, Journalism, Learning, Books and Music be?

The key is Social Media.

To reach the target audience effectively based on segmented profiles available on social media platforms instead of traditional media. Probably even allowing us to taste, smell or touch the product when the advertisement is on… may not rule out the possibility, but people will just stay to see that the advertisement come out and sample it from there, there wouldn’t be a need for purchase.

Someone was quoted to say that TV content would be moved online completely in a few years to come, but I don’t think so, because the traditional media forms the basis of communication and transmission of information to the mass audience, whereas social media only targets those who goes online.

And we must never forget that traditional media, new media and social media are all inter-connected. Without the presence of traditional media, there wouldn’t be the existance of new media, neither would there be social media.

Public Relations
Relying on social media to communicate with the company’s target publics efficiently and respond effectively through the use of twitter.

It used to be a one-way, and top-to-down communication used in politics.
Therefore there is great control over the message sent and PR practicioner are often regarded as ‘Spin Doctor’ because everything said are portraying the organisation in a good light, there is no third-party endorsement. Even if there are, it was a forced third-party endorsement as they take advantage of the contacts with the journalists to force coverage.

Two-way communication.
Response from the PR agency is expected
Technology has made transmitting of information faster (e.g. sending emails instead of snail mails)
Anyone can talk about the company, be it good or bad, which makes them a ‘representative’ in affecting the company’s reputation. Therefore, there’s lesser control over the message sent.

Though it will be an ‘open secret’ that something is wrong or people are unhappy about your poduct/company when you are using social media platforms to communicate with your target public, it also shows your transparency and concern in attending to the needs of these publics.

It can act as an double-edge sword, to aid in the relationship between you and your publics, but it can also affect the reputation of the company if it is not managed properly. So the solution is, start learning how to utilise these social media tools to your greatest benefit now!

Traditional media plays a big part, and citizen journalism is in the trend now, and the future was predicted that news will all be available online with subscription option available for the readers.

Journalism move online
But the thing is, since I can get my news through various channels without having to pay, why should I pay to subscribe to a newspaper site?

  • If you are speaking about reliability, it is not an issue. For instance, people can tweet about a piece of news they just saw, or something newsworthy that they encounter, all  I need to do is to do a simple search online to verify the reliabilty of the source of news.
  • If you are speaking about coverage, I believe doing a search online allows me to get my hands on an extensive information of the news for the day rather than just subscribing to one news site.
  • If you are speaking of say, maybe a journalist that I like of his/her writing style, does it even matter? Between having to pay to read a piece of news from your favourite journalist and getting a piece of similar news written by others for FREE, which would you choose?

Learning through online platforms is nothing new for us now as we have instant examples, our SP blackboard for elearning and module information, currently using twitter and blog for information flow between our course mates.

So how would the future be like?

Continue to use these social media platforms. It seems that learning will take place virtually… but is that good?

It may be good if this proves that students learn more effectively through the use of such learning platforms, but who is able to monitor whether the piece of work done online is by the student and not a representative of the student?
Also, it may be a concern since we have learnt about Continuous Partial Attention (CPA).
If all these can be overcome, where would the position of the teacher be… physically or virtually?

Continuous invention of new technologies are required to secure the attention of students, to keep them interested and keep them engaged. Why should learning be such a chore to the ones teaching? Everyone is responsible for his/hew own learning. I guess we are all too used to the ‘spoon-feeding’ that we are relying on technology to do that for us if teachers are not willing to do so.


I’d rather not, though I’m not one who reads.
But I understand the difficulty in staring into the monitor for long hours.
And the limitation of portability, even though there’s a e-book reader available, you are still limited by the battery life, and why would anyone want to carry a relatively heavy device when you have an easier choice of just carrying a book around?

Unless, the book is of another language, and that ebook reader that you have is able to ‘translate’ and allows you to read it in the language you want, like how we have seen in the video shown by William’s team. But then again, why would you buy the book in another language if there is one in the language which you understand?

But online writers are pretty powerful in their writing, so much so that William was ‘duped’ into reading over a hundred pages of the last book of Harry Potter online before he realised that the story was fake and not written by J.K Rowling.

I believe ebooks may be a choice for some, but for those who are not a ‘monitor-person’, like me, you’d probably still choose physical books.

Music companies can never end piracy, even with the law suit cases going on. How many can you sue? 100? 1000? Even if money is not an issue, what about time?

Is it a bleak future for the music industry? Maybe not.

Maybe just earn a little lesser… with the pay by per track basis.
People who are fans of the particular singer would still buy the album, even if they had downloaded it before the album was released. And they would still go for your concert because it’s a different listening experience, provided it’s a LIVE performance. It’s a matter of how big your fan base is.

Utilising the social media tools is the way to build your fanbase. Some artistes have already released their MTVs on Youtube, and having MySpace, Facebook, Twitter and blogs to continuously remind them of your presence, keep them updated is the way to building your relationship with the fans, because it is personal, and social media platforms are just about that.

In conclusion:
Traditional media would still exist, for long, because it targets the mass market, and benefits those who are not online, but it has also adopted the various new media/social media approaches in order to secure the target audience who goes online. This serves as a reminder for us to continuously improve and keep up with the trend so as to stay relevant in the industry.
Social media will be the next phenomenon in communication.

I didn’t get to play it because my laptop has been crashing whenever I try to launch it.
Speaking about technology. This is when it fails you.

Second Life
Second Life is a game which made me feel that “Yes, there is finally a game which has a practical aim” – to earn real life money.

You can take up any job in Second Life, and in order to earn the most money, many people have chosen to ‘sell sex’ virutally. Surprised? Not really. Since you can do anything to earn the moolah, why not? Since it’s not you doing it physically. Kinda disgusting though. Haha.

They say that this game simply fulfils whatever you can’t in your real life… does that include ‘selling sex’ for those people?

Ending note
Well in games like Second Life, you can always redo and restart everything, but there’s no ‘second life’ in real life, it just has to go on no matter what. That’s the reality and the truth between virtual world and the real world.

Christopher Columbus tried to prove that the world is Round last time, and here my fellow classmate Aqmar is proving that the world is Flat. HA!

How has the world become flat?

The use of new media. Internet connectivity.
We are able to connect with one another anywhere, anytime, as long as you have a computer/laptop and internet connection.

It has brought us closer, and brought us further
Communication is possible for anyone when you are online, but it’s not neccesarily so for some when they are offline. Face-to-Face communication become so difficult for them because they are too used to communicating with a computer as the medium.

It may not necessary bad for those who have difficulties in face-to-face communication in the first place, because at least now that the World is Flat, they have a platform for communication, as compared to the times when the ‘World was Round’.

Don’t mistaken me. The world is still round now. It has become flat in terms of the way we communicate.

Presented by Aileen and Jovis.

They introduced us to the many functions of Google, and though Google search has it limitations, most of us are still using it. Why? Because we are used to it.

Limitations of Google
Google is not able to carry out semantic search – checking the context of the keywords to return more relevant results. And one website you can try for semantic search is www.hakia.com , which I have not heard of before. Go try it.

Google is not able to define meanings of a certain term/things that you are looking for, most of the time, the return result for such definations are from Wikipedia. So try out www.wolframalpha.com , it gives you the most detailed information you want to find out about, be it a science term, country or even mathematical calculation!

Comparison – Then and Now
Last time people used to make a trip to the library/museum to find out for information…
But now, just Google it, and TADA all are there for your reference.
Google hasn’t made us stupid, it has made us lazy.
We are all too hungry for convenience, and Google does the feeding, so why not right?

However, one thing to note, is that whatever results we get from the internet needs verification of its reliability, because anyone can provide the information you see on the internet due to the hidden identity (need I say more?).

Google is successful, but no matter how successful one can be, constant upgrading are required as your competitors are collaborating to compete against you.

Well, Google hasn’t made us stupid, but made us think more. Just like how we are all reflecting upon what we have learnt and jotting it down in the blog now. :)

I’ve never knew how to use RSS Feed, and now that I know, through Flora, YingYing and SinKai’s presentation, I realise it’s really a good tool to keep yoursef updated of the news you are always following on.

Instead of having to always type in the search term in Google, the RSS Feed allows news related to the person/topic you are interested in to be downloaded into your computer immediately after it’s up on the web! Even comes with podcast/vodcast!

But the only thing is that it takes up space in your computer, so if you’ve got lots of space to spare, do try out RSS Feed! Oh, forgot to mention, if you don’t know how a RSS Feed icon looks like, it is like this:
 rssfeedYou have to download a feed reader from www.feedreader.com in order for the RSS feeds you’ve subscribed to work.

 It is people’s hunger for up-to-date information that constitutes to the various functions available now. It is because we don’t want to be left out. We don’t want to be seen as ‘outdated’. We want to be ahead of others.

This, I feel somehow contributes to Continuous Partial Attention (CPA). Because we want to be aware of what is happening around us, so we divert our attention to almost anywhere we could. It may not be a bad thing though, because you know a bit of everything, then at least you are, like what LiTing said, not ignorant. CPA helps in times of crticial situations like avoiding accidents, being too focused/engrossed can cause negligence in personal safety too.

When CPA becomes useful
Like an example my Dad gave, he was once welding, and he hears something falling before anyone could warn him about it, and his immediate instincts was to jump away from his current position. And sure enough, a big wooden block fell from above, landed on where he was previously. Does that count as CPA? Or is it multi-tasking?

I’m still kinda confused between the two, because to me, the two overlaps each other.
Multi-tasking: Doing several task at a time, not neccesary paying less attention on one task from another
CPA: Distracted and attention is diverted at different times
When you are multi-tasking , arent’ your attention on one thing at any one time? Isn’t that a kind of attention diversion? And how is it that you are able to measure level of attention?

NCT lecture – Pat Law

It was a very interactive lecture with Pat Law, she introduced us so many so many social media platforms that we’ve never heard of, and all them are useful in their own ways, and some to an extent scares us… because of the way these platforms are able track you, even your housing address! By being online, there is no privacy to speak of.

So be very careful of your online activities… stalkers need not be physically present anymore.

Some of the ones she shared are as follow:

1. Try typing someone’s name in here:
Pictures, videos or mini-biography, and links related will appear on the page!

2. http://socialmention.com
This one has special statistics shown to analyse your social presence and interactivity!

3. http://mrtweet.com
This one, by Singaporean! It suggests to you the people whom you should follow, and the relevant users based on your tweets!

4. http://www.mediaontwitter.com/
This one is a database of media contacts which are on twitter and you can follow them! But Singapore is not listed as one of the countries… or maybe media in Singapore hasn’t maximise the use of twitter yet…

5. http://twitterfall.com
If you want to be constantly updated of the tweets of those you are following, this may be a choice.
Or this www.tweetdeck.com is a good one too. I’m using it now. You don’t have to keep refreshing your twitter web if you are using an IE or Firefox.

Learnt a lot from her lecture and very enlightened how all these social media works and how it is an emerging trend currently.
Oh, you can also go to: http://twitalyzer.com to track your tweets on twitter (how influential you are, haha), or go to: http://urlfan.com to check out on another blogger mentioning you!

Thanks to Pat Law, now that I’ve got more alternatives for research!
You can follow her on http://twitter.com/patlaw or visit her web at http://blankanvas.bypatlaw.com

Have you ever wonder how people communicate even before phones existed?

The first phone actually came about during the World War II, where they use it like walkie talkie in the army to communicate.

Then Motorola invented the first mobile phone, which was named The Brick, because it was really huge, and heavy, looking like its name.

It costs thousands of dollars for that kind of phone, which can only SMS or make phone calls, compared to now, paying that kind of price, we’d be able to get a phone that allows us to use internet, check emails, MMS, take pictures/videos, send photos/videos, play games, GPS, watch TV etc. We can get not only one, but a few. HA!

From then to now, the phones that went through the various stages are as follow:

From no colour to colour, to ringtones, to games, then to camera, MMS, and next internet, and you can even watch TV on your phone now! But there doesn’t seem to be any selling locally.
A phone in hand practically can allow you to do almost anything on the go now!
You can also buy a drink at a vending machine, or set your oven at home to start cooking the chicken (Japan has invented it)!

Isn’t it amazing such a handy device can do so much things?
Who would have imagine a phone – defined to be able to make calls only, is now an object that most people can’t leave home without.

Negative effects from elaborate functions of handphone
Though with many benefits which brought us convenience, it is also too convenient to just say “Hey sorry, I’ll be 15 minutes late” through an SMS. People tend to misuse the functions in the phone, like the camera, to snap/take videos of girls or even their private affairs behind closed doors. And the presence of Youtube provides a platform for such videos to be posted up and viewed by all.
One thing leads to another and they support each other.

My imagination
I’ve always hoped that there will be such a multi-purpose device like the handphone, when you need to sit, just press for ‘Chair’, when you need your wallet, just press ‘wallet’, when you need your laptop, just press for it, and all that will just appear in front of you. Then nobody need bags anymore! Haha. My imagination.

Conclusion: Mobile phones will be the next phenomenon in the technology industry.


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